which platforms matter for a golf course?
Instagram is one of the most important platforms for any club. It's where golfers browse courses, check out the clubhouse and decide where to play. TikTok reaches younger golfers who discover new places through short video. Facebook still matters for long-standing members, event announcements and local community groups.
We set up any accounts you're missing, refresh profile photos, bios and key details on day one, then keep all three consistent in look and voice.
what we post
- Reels from our weekly shoots: course flyovers, signature holes, golf in golden hour.
- Stories for what's happening today: tee sheet openings, specials, events and weather.
- Carousels that show off the full experience: dining, the pro shop, the fitness center, staff.
- Guest reposts, with permission, so your members become your best advertising.
the content plan behind it
Before the first post, we walk your club with you and build a content plan: who your ideal golfer is, which parts of your club to highlight, your colors, fonts and photo style, and a calendar of the moments that must be captured each season.
You also get our Fairway Formula, a guide to the hooks, captions, topics, grid layouts and collaborations that perform in golf, so your team can keep the voice going between posts.
community management
Social media isn't a billboard. We reply to comments and messages, engage with local golfers and partner accounts, and flag anything that needs your team's attention, like a booking question or a membership enquiry.
how this helps your club grow
Consistent posting keeps your club top of mind when golfers decide where to play this weekend, where to hold an event, or which club to join. Paired with targeted ads, it turns that attention into tee times and enquiries.
quick answers
How often should a golf course post on social media?
We post consistently every week, with stories most days. Consistency matters more than volume: a steady rhythm keeps your course in front of golfers all season.
Do you reply to comments and messages?
Yes. We handle comments and replies on every platform we manage, and pass booking or membership enquiries to your team right away.
